Portugal, one of the most favorite countries to visit, ranked as the sixth most searched travel destination globally in 2024, according to Google’s Year in Search report, the world’s leading search engine.
In 2024, the country welcomed an impressive 16.5 million visitors. Among the most Googled cities were Lisbon and Porto.
Lisbon, celebrated for its colorful streets, historic neighborhoods, and remarkable architecture, remains a top choice for tourists. Porto has also surged in popularity, attracting visitors to its scenic riverfront, historic center, and world-famous port wine.
Known for its stunning coastlines, vibrant cities, and rich history, Portugal’s Algarve coast, renowned for its dramatic cliffs and golden beaches, remains a favorite destination for beach lovers.
Additionally, the Azores, a volcanic archipelago in the Atlantic, is gaining recognition for its lush landscapes, volcanic craters, and unspoiled natural beauty.
Portugal’s charm lies in its combination of historic cities and regions, alongside the breathtaking islands of Madeira and the Azores. The country offers travelers an array of experiences, including incredible natural vistas, delectable cuisine, and a vibrant culture, making it a perennial favorite.
The 10 destinations that saw the biggest increase in Google searches in 2024 are Turkey, classified as the most searched destination, Greece, with emphasis on islands such as Mykonos and Santorini, or the beaches of Crete and Corfu, Malta, Italy, with iconic cities such as Rome, Florence and Milan, in addition to the natural charm of Tuscany and the Amalfi Coast, and Egypt.
Top 10 Most Searched Destinations of 2024
According to Google’s Year in Search Report, the destinations with the highest growth in searches include:
- Turkey – The most searched destination, celebrated for its cultural richness and natural beauty.
- Greece – Famous for islands like Mykonos, Santorini, Crete, and Corfu.
- Malta – A Mediterranean gem with historical charm.
- Italy – Iconic cities such as Rome, Florence, Milan, and the scenic Tuscany and Amalfi Coast.
- Egypt – A land of ancient wonders.
- Portugal – For its historic cities, vibrant culture, and natural beauty.
- Cyprus – A blend of stunning beaches and rich history.
- Mexico – Known for its vibrant traditions and breathtaking coastlines.
- Mauritius – An island paradise in the Indian Ocean.
- Croatia – A picturesque destination with a rich cultural heritage.
PAJ/Staff
