Azorean products will be featured in New England and Florida, in the United States, in a promotional initiative taking place between November 19 and December 31.
The promotion consists mostly of foodstuffs to be featured in several ethnic supermarkets in the East Coast, major importers of Portuguese products. It includes dairy products, preserves, jams, honey, tea, biscuits, diverse sweets, soft drinks and fresh fish, among others.
The initiative is sponsored by the Government of the Azores in partnership with the Chamber of Commerce and Industry of the Azores, and results from a visit by US businesses to the islands held last year.
The promotional effort aims to open new markets and increase exports of made in the Azores products to the United States, targeting Portuguese American consumers.
An advertising campaign featuring consumer products from the Azores will be also developed.
The Azores (population 250,000) is a region of Portugal composed of nine islands. The archipelago discovered by Portuguese explorers in the 15th century, became an Autonomous Region of Portugal in 1976. The government of the Autonomous Region of the Azores includes the Legislative Assembly, composed of 57 elected deputies, elected by universal suffrage for a four-year term; the Regional Government and Presidency, with parliamentary legitimacy, composed of a President, a Vice-President and seven Regional Secretaries responsible for the Regional Government executive operations. The Autonomous Region of the Azores is represented in the Council of Ministers of the Central Government by a representative appointed by the President of Portugal. According to the latest US census over 1.3 million individuals of Portuguese descent live in the United States, the majority with roots in the Azores. It is estimated that over 20,000 US citizens live in Portugal.