Portuguese American Journal

Appointed: Victor Luís Chief Executive Officer of Coach, Inc. – Manhattan, NYC

Victor Luís, 46, was appointed Chief Executive Officer of Coach, Inc., the largest U.S. luxury handbag maker. Luís, who also serves on Coach’s Board of Directors, will replace current CEO Lew Frankfort next year.

Born in Vila Franca do Campo, Sao Miguel, Azores, at the age of six Victor Luís emigrated with his family to California. Shortly after, the family resettled in East Providence, Rhode Island.

Victor Luís has been the President and Chief Commercial Officer of Coach, Inc. since February 2013. Prior to his current role,he served as a member of the Coach’s leadership team for seven years, holding a variety of key international leadership roles.

Most recently, Luís served as President, International Group, with oversight for all of Coach’s operations outside of North America. Prior, he served as President for Coach Retail International, where he oversaw the company’s directly operated businesses in China (Hong Kong, Macau and Mainland China), Japan, Singapore, and Taiwan, and President  & CEO, Coach China and Coach Japan. Mr. Luis originally joined Coach in June 2006 as President & CEO, Coach Japan, Inc.

Before joining Coach Inc., from 2002 to 2006, Luís was the President and Chief Executive Officer for Baccarat, Inc., running the North American operation of the French luxury brand. Earlier in his career, he held marketing and sales positions within the Moët-Hennessy Louis Vuitton (LVMH) Group.

Victor Luís holds a Bachelor of Arts degree from College of the Holy Cross and a Master of Arts degree from University College, Durham University, UK.

Coach Inc. was founded in 1941 in Manhattan, NY,NY. There are over 600 Coach stores in the United States and Canada. Coach’s products are assembled in about 60 manufacturing facilities in 14 countries including the US, Europe and Asia.


updated 09/19/13

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