Portuguese American Journal

Government of Portugal to rebrand its image – Lisbon

Portugal’s Council of Ministers has decided to rebrand its image by creating the “Governo de Portugal” brand, the office of the Ministry for Parliamentary Affairs announced Thursday.

A new logo was created to replace the current images representing different ministries.

The new “Governo de Portugal” logo will appear with the name of each ministry portrayed in grey capital letters alongside a stylized version of the national flag.

The main objective is to “bring very significant savings in production and image development costs,” the announcement said. Under the current situation, each ministry was “running its own graphic design operations of different types and styles,” it said.

Other objective is to better communicate with citizens through a more consistent government image. The new logo will “identify, unify and organize the visual communication of the Government”, said the announcement.

The announcement also stressed that the change will be gradual, emphasizing that existing supplies will not be discarded. “There will be no new orders while existing stocks of the old images still remain.”

The new national visual identity, inspired by the similar initiatives in countries such as Holland and Germany, was created  by Hélder Pombinho’s designer team at Brandia Central  marketing and advertising company.

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