The University of Massachusetts Dartmouth Center for Portuguese Studies and Culture, the Charlton College of Business and the Business Innovation Research Center announce a lecture, “A World of Opportunities: Internationalizing a Business School Based on the Reach and Influence of the Portuguese Language,” by Dr. João Amaro de Matos, Associate Dean of International Development, Nova School of Business and Economics at the New University of Lisbon.
The event is scheduled for Friday, November 16, at 1:00 p.m. in LARTS 397D, parking lot 7 (visitor parking). Free and open to the public. Wine and cheese reception to follow, courtesy of the Charlton College of Business.
The lecture will highlight how the Nova School of Business and Economics (SBE) became the most internationalized business school in the Portuguese-speaking world. One of a select number of triple-accredited business schools globally, Nova SBE is entrepreneurial in its approach to business education.
Nova SBE’s expansion strategy was driven by the small size of its domestic market and leveraged the power of the Portuguese language and the strength of the emerging economies in the Portuguese-speaking world.
Although Nova SBE’s strategic international initiatives are nearly twenty years old, efforts over the past five years have been more focused, intense and successful. Nova SBE’s strategy consists of a three phase approach: (1) benchmarking; (2) positioning; and (3) exporting knowledge-based services. Dr. De Matos will describe what was learned during each of these phases and will provide concrete examples of the value added of the unique products developed under this strategy.
João Amaro de Matos is Associate Dean for International Development at the Nova School of Business and Economics (SBE), Lisbon, Portugal. He also serves as the Director of the Ph.D. Program and Director of Community of European Management Schools (CEMS) Program at Nova SBE. He holds a Ph.D. in Management from INSEAD, with a major in Finance, and a Ph.D. in Physics from the Universidade de São Paulo, Brazil. His research interests include Corporate Finance, Investments and Derivative Markets. He is the author of Theoretical Foundations of Corporate Finance (Princeton University Press) and has published in numerous academic journals. Currently, he is a visiting professor at the Massachusetts Institute of Technology (MIT).
