Portuguese American Journal

Fashion: Portuguese designers do Barbie’s new wardrobe – Portugal

Portuguese fashion designers for ready-to-were Lanidor Group have created new outfits for the Barbie doll. They joined the list of 70 fashion designers worldwide who have in the past created outfits for the fashionista Barbie.

Three Lanidor’s designers were invited to create three new trendy outfits for the fashion sensation doll: one “casual,” one party-going style and one working style.

The standard range of Barbie dolls and related accessories are manufactured to approximately 1/6 scale, which is also known as playscale. The standard dolls are approximately 11½ inches tall.

Barbie dolls, manufactured by American toy-company Mattel, Inc., were launched in 1959. One of the most common criticisms of Barbie is that she promotes an unrealistic idea of body image for a young woman.

Founded in 1966, Lanidor is the largest Portuguese brand of women’s ready-to-wear clothes. At present, it comprises a chain of 173 stores, spread across twelve countries: Portugal, Spain, Switzerland, Saudi Arabia, Kuwait, Ireland, Cyprus, Jordan, Qatar, Angola, Lebanon and Ecuador, and will soon open in Mozambique.

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